Digital marketing is commonly known term and an effective tool to grow your business. It is commonly divided into Social Media Promotion and SEO, to rank higher on Google.
Instead, people spend 100’s of dollars every day on Social Media Platforms ignoring SEO.
But, have you realized
this way we are on the loop of promoting our business in Social Media especially on Facebook and Instagram. You only get business when money is spent for promotion on these platforms.
Resulting, your website appears now where on Google. If you still have not created a website, you must create website now.
You can rank your business higher on Google Search Engine and overcome this never ending process of marketing and still increase your business.
Here, ranking higher in Google doesn’t mean to bring your site on the top every time, rather making our products or services visible whenever your potential clients Search for it.
Sounds hypothetical but is achievable.
To understand further we need to figure out why any websites are ranked higher by Google search engine. They have provided guidelines which is almost impossible to keep on tracking as it is regularly updated.
Then, how can we rank high on Google search engine?
The simple way is to identify the mission and vision of Google. It says, the primary objective of Google search is to organize the information and make it available easily to the viewers.
This means, we need to align our content with Google objectives and help user find genuine and easy information.
We can focus on following factors to achieve our target and those are listed below.
1. Relevant content that ranks higher on Google.
2. Find out your direct and indirect users and
3. Platform to use
1. Relevant content that ranks higher on Google.
Relevant content means the content or information your potential customer is looking for.
For example, you are a Tours and Travel Agency, then you website must contain information related to vacation, holidays, destinations instead of political statues, businesses and so on.
we must focus on content arrangements like relevant examples, images, video links, and most importantly it should be easy to read.
Additionally, it’s better to identify the level of English your customer might know and prepare article/ blog/ content accordingly.
2. Find out your direct and indirect users
The article or website we publish is not for Google instead for our users.
Google just helps our potential users to find us. Therefore, first identify who are your potential users and prepare content based on what your user might be looking for.
Generally, Users can be divided into two categories
1. Product Seeker
2. Information Seeker
Product Seekers are the one who are willing to buy products and/ or services you are selling. They need specific information about the product and process to buy it.
In this case, you should focus on products and / or services with its specific information.
But, mostly people look for information at Google. Here things turn out to be tricky.
The challenging part is to convince them to make a call or message after they go through your website.
We need to provide genuine information including company profile, testimonials, portfolios and others depending on the products and/or services you offer.
It is said, “content is the king” and and still relevant.
Hence, enrich your website with relatively complete information via text, images, videos, info-graphics and so on.
Then, navigate your user into products and/or services page and turn them into customer.
3. Platform to Use
Most of the users these days use mobile phones to find anything online and even pay.
Therefore, your content must be mobile friendly.
We must keep in mind that it just takes 2 seconds for any user to switch websites. To keep them engaging variation in content is the must.
The content should be easy to read and must appear comfortably in their platform resulting higher ROI.
as the user interaction time increases your website will rank higher in Google.
There is more to add on..
Promote your content
Place your content and website where potential clients are. This can be done by different methods. The few easy ways to promote your content are listed below.
1. Guest Post
2. Email Marketing
3. Online Forums
4. Social Media
Publish your content to a popular blog sites, known as Guest Post. Find out which sites attract more of your potential customers and submit your article/ blog content.
Do not forget to add your website link. This will drive customers to your official website.
Similarly, you can submit content in the forums and publish the content on Social Media. Make sure, in these platforms give gist of the content, as people do not like to read long article on these platforms.
Email Marketing is also an option but you need to have email of your potential customers. This option might not be fruitful if you lack the pool of data.
To conclude, it’s good idea to promote your business via Social Media Promotion, but if you stay behind in SEO the journey might be difficult in long run.
Hence, you need a collective approach to grab the present opportunity and secure your business future. This collective approach is what we call a Digital Marketing Transformation.
If you need to understand more about this collective approach feel free to leave us a message here.